Nintendo President Satoru Iwata mentioned during the company's Financial Briefing in January 2012 that the Wii U would launch during the 2012 holiday season. In October 2011, Nintendo confirmed that they will be re-revealing the Wii U at E3 2012. As Nintendo of America president and CEO Reggie Fils-Aime explained on stage that the Wii U is about tailoring the Nintendo game experience not just to a casual perspective, but for so-called hardcore players as well. With a new touch screen controller that also includes all standard buttons, precision motion controls, and full 1080p HD graphics, Nintendo promises a whole new world of play styles and gaming possibilities for Wii U players.

On Jat their E3 press conference, Nintendo unveiled what they promised to be a new way to enjoy home entertainment with Nintendo's next home console, the Wii U. The news was issued via a terse update on Nintendo of Japan's investor site, stating that the Nintendo Wii's successor would be launched in 2012. With rumors hitting the week prior, Nintendo announced its next console on April 25, 2011. The system's backwards compatibility with Wii peripherals also ensures a wide variety of gameplay possibilities for all kinds of games. The latter is supposed to function as a seamless online community that makes it easier to discover what games people are actually playing and offers simpler ways to share stuff from within games and to communicate with other players around the globe. The former introduces a focus on asymmetric gameplay in local multiplayer games which means the different players doing very different things in a game depending on which controller they use as well as more involved experiences and interactions in single player games with added functionality not previously possible.

Its core hooks are the integrated second screen in the Wii U GamePad and their online social hub called Miiverse. In keeping with their design philosophy, the Wii U is not a system focused on high-end horsepower but instead a new take on gaming interfaces and online integration with efficiently designed hardware.

The Nintendo Wii U is the company's sixth home console since the original Nintendo Entertainment System and follows the hugely successful Wii.

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